Role Profile

Role Profile: Sales Operations Business Partner

March 30th, 2023
With contributors:
Cristina De Martini , Seth Marrs , Hannah Bradbury , Arianne Burnette


As sales organizations scale and become increasingly regional or vertical focused, there is an increased risk of siloed or duplicated activity around sales operations. This Forrester B2B role profile provides a job description and competencies for the sales operations business partner role, which bridges corporate sales operations and regional or business unit-specific sales teams to drive performance and scale growth.

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