Role Profile: Sales Operations Business Partner

March 30th, 2023

With contributors:

Cristina De Martini , Seth Marrs , Hannah Bradbury , Arianne Burnette

Summary

As sales organizations scale and become increasingly regional or vertical focused, there is an increased risk of siloed or duplicated activity around sales operations. This Forrester B2B role profile provides a job description and competencies for the sales operations business partner role, which bridges corporate sales operations and regional or business unit-specific sales teams to drive performance and scale growth.

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