Summary
In order to overcome the random acts of sales support generated by disparate well-intended groups across a variety of organizational silos, sales enablement professionals must develop a more holistic approach to better arming the sales force. By using a business within a business model, sales enablement professionals can effectively overcome the organizational inertia of overwhelming sales teams with deliverables and training and shift to a more service-oriented approach. This presentation, played back here in an easy-to-use, interactive format provides the principles required to conceive, envision, design, and get started running sales enablement as a business within a business.
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