SaaS Development Priorities: Balancing Needs

January 1st, 2018

Summary

Feature requests from customer and user audiences are especially important for software-as-a-service (SaaS) offerings, given the significance of renewals. We recommend a five-step process to prioritize SaaS buyer, customer, and user needs. Product managers must implement ongoing programs to capture feedback from key audiences for SaaS offerings.

When creating a product roadmap and development priorities for software-as-a-service (SaaS) offerings, product managers must learn to balance the diverse feedback and needs of buyer, customer, and user audiences. In this report, we describe a five-step process for prioritizing SaaS development needs.

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