Best Practice Report

Sales Asset Management: Deployment

January 1st, 2018

Summary

Implementing a new sales asset management (SAM) solution might appear straightforward to a SAM selection committee, but without support from the entire sales team and a comprehensive go-live plan, initial deployment and sustained adoption remain at risk. B2B sales organizations must detect and resolve any technical and usability issues, promote the system with the support of leadership, and provide formal training for reps. In this report, we review four sets of best practices for preparing an organization for SAM deployment, training sales reps, and ensuring post-deployment success.

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