Sales Asset Management: Gathering Requirements

January 1st, 2018

Summary

To ensure that a sales asset management (SAM) system is selected based on a realistic set of criteria, a selection committee must establish a short list of broad requirements. Sales and marketing leaders sponsoring the project must vet these requirements before the committee starts the vendor selection process and develops the request for proposal. This report outlines key SAM requirements and shares an approach for how to rank them.

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