Summary
To select the sales asset management (SAM) solution that fits best, B2B sales leaders must first gain a complete understanding of the benefits and disadvantages of each vendor offering. By asking the right questions, sales leaders can identify SAM vendors’ capability across the major functional areas. This report defines nine sets of differentiation criteria, considerations, and questions to ask vendors when evaluating SAM solutions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).