Summary
Successful B2B sellers are supported by a very different sales enablement infrastructure, especially when it comes to accessing content and expertise. Instead of a one-size-fits-all approach to sales messaging, sales asset management (SAM) solutions help sellers present context-driven assets to buyers and consume internal empowerment and training content. This report provides guidelines for creating a three-part request for proposal (RFP) that the sales enablement function can use to optimize its SAM vendor selection process.
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