Best Practice Report

Sales Asset Management: The Request for Proposal

January 1st, 2018


Successful B2B sellers are supported by a very different sales enablement infrastructure, especially when it comes to accessing content and expertise. Instead of a one-size-fits-all approach to sales messaging, sales asset management (SAM) solutions help sellers present context-driven assets to buyers and consume internal empowerment and training content. This report provides guidelines for creating a three-part request for proposal (RFP) that the sales enablement function can use to optimize its SAM vendor selection process.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.