Best Practice Report

Sales Cadence Optimization: A Structured Approach To Revising Cadences To Drive Meaningful Interaction

November 15th, 2021
With contributor:
Robin Whiting

Summary

Revenue development reps (RDR) don’t typically govern the number of attempts they make to contact prospects. This leads to productivity inefficiencies, higher costs, and disgruntled prospects and customers. Sales engagement platforms (SEP) enable sales and revenue development teams to automate multitouch pursuit of active prospects and customers with the goal of assisting the progression of an opportunity. They enable teams to build, manage, and measure cadences in a coordinated, scalable way. This report discusses how this structured, iterative approach enables companies to implement optimized sales motions that lead to improved sales outcomes.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.