Sales Content: Gathering Feedback From The Field

January 1st, 2018

Summary

Unfortunately, the marketing, product, and sales personnel tasked with creating content for sales resources rarely receive direct feedback on its effectiveness. This has two undesirable consequences: Reps are frustrated with content that lacks impact, and marketers and enablement leaders are frustrated because their content goes unused. This report outlines how sales enablement can ensure that sales content is tested through a closed-loop feedback process and defines methods to deploy to gather this feedback.

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