Best Practice Report

Sales Data Analysis: Assessment and Implementation

January 1st, 2018


Impactful analysis of sales data is a critical responsibility of sales operations. Consistent analytics processes are necessary to meet stakeholder requirements, inform decisionmaking and improve results. Before proceeding with an analysis, verify the receptivity of the intended audience, as well as its likelihood to consume and act on the results.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.