Best Practice Report

Sales Enablement Feedback: Closing the Loop

January 1st, 2018
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director

Summary

No sales enablement effort is complete without a comprehensive, systematic feedback strategy. Feedback must come from three sources: buyers, sales reps, and systems. Tying the use of sales enablement to overall and rep-specific performance is the best way to drive broader enablement enthusiasm.

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