Best Practice Report

Sales Enablement: Gathering Feedback From The Field

January 1st, 2018


Feedback on sales processes, products, and content can be collected through several different methods, including surveying, tracking, and observing. Reps will give candid feedback if they know their contributions will be incorporated into future plans. Gathering sales feedback should be part of a continuous improvement process, not a reactive one-time event.

B2B companies can use several methods to collect feedback from their sales reps. Sales enablement should carefully consider the type of information solicited and match it with the correct feedback method to yield the most useful guidance. In this report, we outline the types of feedback that can be collected from sales reps and examine three feedback collection methods.

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