Best Practice Report

Sales Intelligence: The Benefits Of Win/Loss Analysis

January 1st, 2018


Conducted correctly and consistently, win/loss analysis can provide invaluable buyer perspectives on selling success and failure. Without active sales participation and a plan of action based on the findings, win/loss projects are a waste of time. Internal sources may be too biased to conduct accurate win/loss analysis; if budget allows, consider an independent third party.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.