Summary
Chief sales officers (CSOs) are facing an inflection point with the advent of powerful AI-centric tools that are poised to dramatically change the landscape of their go-to-market strategies. Historically, CSOs have focused on reducing repetitive tasks and increasing the time that sellers spend with buyers. However, B2B organizations that ignore contemporary AI capabilities to enhance seller competence risk falling behind their competition. This data overview leverages new Forrester research to shed light on the relationship between “increased” and “improved” salesperson output.
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