Summary
Sales methodologies should be adapted to the demand type of an offering. New paradigm selling requires a provocative sales model that helps engage buyers. Methodologies must include a strategic focus toward moving the buying team off status quo.
New paradigm selling requires a sales rep to convince a buyer of the advantages of a product or service that promises to retool or optimize an existing process, or solve a known issue more effectively than currently believed to be possible. In this report, we outline how the key elements found in popular sales methodologies should be tailored for new paradigm selling, and share which sales models are the most apt to engage new paradigm buyers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).