Best Practice Report

Sales Methodologies And Models For New Paradigm Demand

January 1st, 2018


Sales methodologies should be adapted to the demand type of an offering. New paradigm selling requires a provocative sales model that helps engage buyers. Methodologies must include a strategic focus toward moving the buying team off status quo.

New paradigm selling requires a sales rep to convince a buyer of the advantages of a product or service that promises to retool or optimize an existing process, or solve a known issue more effectively than currently believed to be possible. In this report, we outline how the key elements found in popular sales methodologies should be tailored for new paradigm selling, and share which sales models are the most apt to engage new paradigm buyers.

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