Sales Onboarding: Leveraging Internal Social Platforms

New sales hires often struggle to build a meaningful network, especially in a remote or dispersed selling structure. Social platforms connect new hires to each other, the organization, and knowledgeable peers; however, the platform is worthless if the new hire population does not fully engage. Sales enablement must sustain dialogue and participation, foster a shared learning environment, and periodically guide engagement via the social platform.

For new sales hires, social learning has traditionally been accomplished through networks built in the classroom, developed in sales bullpens and nurtured at the water cooler. In today’s dispersed selling environments, social media technology can reinforce traditional social learning by helping new hires share their experiences and insights. In this report, we explore ways to integrate internal social media platforms into the sales onboarding process.