Summary
Building a sales playbook requires significant collaboration between a broad range of sales and marketing resources. An organization’s existing sales process will serve as a framework for playbook construction, while having a formalized deployment process will help increase adoption by field reps. In this report, we share a five-step plan to design, build, and deploy sales playbooks. This is the first of a two-part series focused on sales playbooks: While this report focuses on the how, the other report in the series focuses on the what and why.
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