Best Practice Report

Sales Playbooks: The How

January 1st, 2018


Building a sales playbook requires significant collaboration between a broad range of sales and marketing resources. An organization’s existing sales process will serve as a framework for playbook construction, while having a formalized deployment process will help increase adoption by field reps. In this report, we share a five-step plan to design, build, and deploy sales playbooks. This is the first of a two-part series focused on sales playbooks: While this report focuses on the how, the other report in the series focuses on the what and why.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.