Sample Content Survey Questions For Internal Stakeholders

January 12th, 2024
With contributors:
Phyllis Davidson , Lisa Gately , Pippin Evarts , Ellen Lind


This template identifies a robust set of starting questions about content needs, performance, and satisfaction for several stakeholder subgroups: content consumers in sales, content consumers among the general employee population, sales managers (a sponsor role), and content contributors in marketing. Some questions are specific to sales and marketing, but many are relevant to any type of content because the use cases are similar. The compliance sections are useful for obtaining backing from executive sponsors in groups such as legal, regulatory, and quality assurance.

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