Trends Report

Satyam Ignites Innovation From The Bottom Up

Satyam's Distributed Leadership Model Lets Grassroots Innovation Blossom

December 18th, 2008
With contributors:
Pascal Matzke , Edward Radcliffe


Unlike its rivals, Satyam has seeded its Innovation Network from the inside out, by first unleashing the entrepreneurial talent of its 50,000 employees. Satyam's grassroots "intrapreneurship" initiative is part of a larger corporate experiment to promote distributed leadership by empowering Satyam's business units and support functions to operate as independent enterprises. As such, Satyam today boasts a loosely coupled federation of 2,000 intrapreneurs — ranging from alliance managers to client engagement teams to HR execs. These intrapreneurs' innovations lead to new technologies, processes, and even business models that drive value for Satyam as well as its customers and partners. Rival IT vendors must emulate Satyam by unleashing and harnessing their firms' grassroots creative energy.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.