Trends Report

Score Your Mobile Marketing Maturity

March 23rd, 2016
JW
Jennifer Wise
With contributors:

Summary

Marketers are finally adapting to the brave new world of the mobile mind shift — but not at the same pace. While mobile budgets are increasing, the majority of B2C marketers are still in the early stages of maturity. This report identifies four stages of mobile marketing maturity and helps you understand your company's current maturity level. Knowing where you stand, you will then be able to craft a strategic plan and a road map bespoke to your mobile maturity needs, including the necessary resources, organization, processes, and budget. This is an update to a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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