Summary
Google's lead in the share of online searchers continues to grow, and it has the most loyal searchers. But users find that other search engines are actually more effective for certain things — like looking up stock quotes or finding news stories. Advertising on Google and Yahoo! is a must, but smart marketers will also target niche audiences via less expensive and more flexible media on AOL, MSN, Ask.com, and Internet service providers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).