Best Practice Report

Segmenting And Engaging Current Partners

January 1st, 2018

Summary

Measuring a partner’s level of participation as well as its performance allows suppliers to engage their best and highest-potential partners in a long-term channel growth strategy. Best practice suppliers apply quantitative factoring to analyze partner participation as a leading indicator of performance and identify where to apply channel sales and marketing resources and programs. In this report, we share elements of partner commitment that can be assessed and then enhanced over time to drive partners toward increased production levels.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.