Best Practice Report

Selecting Influencers and Influencer Tactics to Support Demand Type

January 1st, 2018


Influencers can create buyer awareness of a business problem, raise an organization’s leadership position and provide assurance that an offering performs as promised. Tailor influencer selection and tactics to the needs of the audience and the offering’s demand type — new concept, new paradigm or established market. All successful influencer relationships require long-term cultivation and ongoing communications.

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