Best Practice Report

Selecting Signals For The Customer Retention Model

May 30th, 2023
With contributors:
Dave Frankland , Lisa Nakano , Alesia Garrett , Ian McPherson


The Customer Retention Model guides B2B organizations in identifying and understanding signals that correlate with renewal or repurchase. Organizations should consider multiple signal types when determining which information to incorporate into the model. The ultimate test for signal selection is correlation with outcomes such as renewal.

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