Setting Channel Sales Revenue Goals

Partner adoption, competitive pressures, and organizational budget limitations can affect channel revenue growth goals for the next year. Nevertheless, each year, channel sales leaders need to determine what steps must be taken to reach the next year’s revenue goals. To set a course toward achieving these goals, channel sales leaders must be adept at executing a series of complicated maneuvers. In this report, we identify six factors that channel sales leaders must consider as they develop and implement their plans to reach new revenue goals.