Seven Mobile Engagement Pitfalls To Avoid

Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and safely on any device over the last wireless mile. Systems integrators, interactive agencies, software vendors, and your own infrastructure and application development teams will pitch you endlessly on technology to handle these problems. Forrester has written extensively on solutions to many of these problems with apps, platforms, tools, security, devices, and processes. In this report, we point out seven common traps that we see CIOs falling into, including virtual desktop infrastructure (VDI), web-style architectures, and locked-down devices, and we suggest mobile-first alternatives to each one.