Summary
In the post-digital era, communities come in two flavors: those you build on your website and those that emerge from the social web. As brands include community input in their product and marketing decisions, they'll get the most value if they share community management duties across the organization. In this report, B2C marketers will learn how the role of community management has expanded in the post-digital era and how they should include nonmarketing colleagues in their quest to maintain great relationships with customers and positive results for the brand.
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