Trends Report

Share Community Management Beyond Marketing For Maximum Impact

Why Post-Digital Marketers Must Orchestrate, Not Own, Their Communities

November 15th, 2016
SN
Samantha Ngo
With contributors:
Brigitte Majewski , Erna Alfred Liousas , Olivia Dynan , Christine Turley

Summary

In the post-digital era, communities come in two flavors: those you build on your website and those that emerge from the social web. As brands include community input in their product and marketing decisions, they'll get the most value if they share community management duties across the organization. In this report, B2C marketers will learn how the role of community management has expanded in the post-digital era and how they should include nonmarketing colleagues in their quest to maintain great relationships with customers and positive results for the brand.

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