Case Study

Siemens Digital Industries Software: Agile Drives Productivity And Alignment For Digital Marketing

October 25th, 2019


Digital marketing used to consist of simply publishing web pages and sending emails. Today it requires a rapidly evolving set of sophisticated skills and an effective use of technology. Many organizations have chosen to centralize digital marketing to address this challenge; however, that comes with its own set of challenges: How do you avoid becoming overly bureaucratic and losing the connection with your internal marketing customers, particularly regional teams in large, global companies? In this report, we explore how Siemens Digital Industries Software used agile process disciplines in its newly centralized digital marketing team to drive productivity and gain alignment with primary stakeholders.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.