Siemens Digital Industries Software: Agile Drives Productivity And Alignment For Digital Marketing

Digital marketing used to consist of simply publishing web pages and sending emails. Today it requires a rapidly evolving set of sophisticated skills and an effective use of technology. Many organizations have chosen to centralize digital marketing to address this challenge; however, that comes with its own set of challenges: How do you avoid becoming overly bureaucratic and losing the connection with your internal marketing customers, particularly regional teams in large, global companies? In this report, we explore how Siemens Digital Industries Software used agile process disciplines in its newly centralized digital marketing team to drive productivity and gain alignment with primary stakeholders.