Case Study

SiriusDecisions: A Data-Driven Approach To Predictable Customer Engagement Outcomes

June 19th, 2020
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst

Summary

Customer success leaders often understand intuitively that they are delivering value to customers, but they lack a data-driven approach for measuring, monitoring, and even predicting the activities and interactions to prioritize for maximum engagement. In this case study, we explain how SiriusDecisions used a best-practice approach to develop and deploy a customer health scorecard in order to drive behaviors that correlated with positive customer and business outcomes.

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