Case Study

SiriusDecisions: A Data-Driven Approach To Predictable Customer Engagement Outcomes

June 19th, 2020


Customer success leaders often understand intuitively that they are delivering value to customers, but they lack a data-driven approach for measuring, monitoring, and even predicting the activities and interactions to prioritize for maximum engagement. In this case study, we explain how SiriusDecisions used a best-practice approach to develop and deploy a customer health scorecard in order to drive behaviors that correlated with positive customer and business outcomes.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.