Vision Report

Six Features That Will Become Table Stakes For Mobile Banking Apps In India

Emerging Features That Indian Customers Will Come To Expect On Mobile Banking Apps

April 4th, 2024
Pushpa Marwal, Analyst
Pushpa Marwal Analyst
With contributors:
Ashutosh Sharma , Oliwia Berdak , Arjun Kalra , Bill Nagel

Summary

Mobile is at the center of many banking interactions and relationships. Today’s Indian customers have high expectations of their banks and want more than basic banking features. However, banks’ digital offerings lack differentiation and fall short of meeting evolving customer needs, expectations, and demands. Banks that fail to improve their digital offerings will continue to lose significant market share to better-performing peers and new fintechs. This report gives digital leaders insight into six emerging features that customers will want — and expect — on mobile apps in the coming years.

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