Summary
An outsourced revenue development partner is entrusted with an organization’s most precious assets, prospects, and customers, so it is surprising that B2B organizations often fail to apply appropriate rigor to the process of choosing that partner. In a world known for hasty and impersonal interactions, prospect outreach that is conducted with skill and care can make the difference between a viable opportunity and another disregarded email or phone call. In this report, we provide a framework to help B2B organizations assess the landscape of outsourced revenue development vendors.
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