Summary
A survey of user experience vendors uncovered 33 firms with significant experience creating personas. As a group, these firms leveraged a variety of research methodologies, and their persona experience spanned industries, with a high concentration in the healthcare and life sciences, technology, and financial services industries. These vendors report creating personas used to support everything from Web site and software design to business strategy, marketing, and sales. Customer experience professionals looking for persona creation help should plan to evaluate vendors' deliverables. They should also go into the selection process with a clear picture of how the personas will fit into their existing culture and processes in order to find a vendor that is a best fit to meet their needs.
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