Trends Report

Smartphone Manufacturers Face A New Wave Of Disruption, And Apple Shows The Way Forward

November 4th, 2019

Summary

Not for the first time in recent history, the smartphone market is on the verge of disruption; and not unlike 12 years ago, what it will take to compete will shift dramatically. Battery life, OS, camera quality, and screen size lead US online adults’ list of important features when choosing a new smartphone. Apple gained nearly $46.3 billion from services revenue in the full fiscal year ending September 29, 2019 — up more than $6.6 billion from the previous year. Consumers expect relevant, proactive services and content but won’t necessarily appreciate the improvements that smartphone manufacturers make. Conversational interfaces, rich mobile messaging, analytics, and immersive experiences are key to smartphone evolution.

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