Trends Report

SMBs Now View Their Tech Investments Through An Enterprise-Like Lens

April 25th, 2017
CR
Caroline Robertson
With contributors:
Peter O'Neill , Alexander Bullock , Kara Hartig

Summary

This may be the last small and medium-size business (SMB) technology budget report that Forrester writes for the B2B marketing leader because SMBs are now approaching technology like enterprises do. This is a boon to marketers who can coordinate their SMB and enterprise marketing activities more closely. This report outlines some key areas in which SMBs are looking more and more like their enterprise brethren.

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