So Many Digital Products: Where To Focus And What To Forget

Digital platforms and offerings have increased productivity, expanded markets, driven huge commercial successes, and provided value to buyers beyond physical products. However, these benefits are not naturally obtained from every digital product. Digital offerings must be guided by product management practices so they may continuously meet customers’ ever-changing needs while driving commercial success. Product management leaders must understand the key properties of a digital product to determine the level of product management required. In this report, we discuss the definition of a digital product and give examples to help identify those that can benefit from digital product management.