This document provides vendor strategists with an analysis of the uptake of service-oriented architecture (SOA) in key vertical markets across Asia Pacific, excluding Japan (APEJ). The key verticals that are analyzed in this document are the banking and financial services sector, manufacturing, public sector, technology, and telecom. This report also provides an overview of SOA market dynamics in Asia Pacific, gained primarily from a survey of 343 CIOs and IT managers of large and SMB enterprises in Australia, China, India, and Singapore. The document also assesses performance in different verticals of SOA vendors, including IBM, Microsoft, Oracle, HP, and SAP.