Best Practice Report

Social Business Strategy

An Empowered Report: Rethink Your Enterprise Approach To Social Technology

February 22nd, 2011
With contributors:
Sharyn Leaver , Luca Paderni , Lauren Blackburn

Summary

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's social technology initiatives fall well short of their transformational potential. Smart business and technology leaders will rethink business strategy to create a "social business strategy" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses. These new organizations will be capable of empowering and connecting people in new ways to create value in the marketplace. They will change the way companies compete and set new standards for how governments and nonprofits deliver value.

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