Social Media Is Mainstream For Online Hispanics

Since we first revealed the Social Technographics® profiles of online Hispanic consumers, social media has come front and center in most consumers' lives and in those of many marketers, as well. Market researchers are tasked with understanding the trends in this space in order to help their companies make better decisions about where to invest their social media dollars. Our most recent look at Hispanics' social media behavior within the Social Technographics framework shows that these consumers are extremely engaged in this type of media, and in some cases, Spanish-preferring Hispanics are even more ahead of the curve.