Social Operations: Common Challenges And Recommendations

Although advanced B2B marketing organizations established the social operations role more than five years ago, many others still lag behind. Most B2B marketing functions have lofty social media ambitions but few dedicated resources, and fail to prioritize these initiatives. Over the past five years, many B2B organizations have realized that social media requires financial investment and dedicated headcount, but along with these new “riches” come new problems. This report illustrates how often underfunded and under-resourced B2B social operations functions can make an effective case for additional funds by demonstrating that they have optimized their use of existing resources.