Softchoice: Using Events To Drive Value And Growth For Customers

Events are a core area of investment for B2B organizations, accounting for 20% of organizations’ marketing budgets on average. With events in multiple formats available to potential attendees, organizations are increasingly challenged to differentiate their events and create experiences that attract and resonate with desired audiences. By developing event programs with clear objectives supported by integrated tactics orchestrated across sales and marketing, organizations can maximize the value of their investments in live events. In this case study, we show how Softchoice created a live-event program that drives substantial value for its customers and partners as well as the organization.