Case Study

Softchoice: Using Events To Drive Value And Growth For Customers

January 1st, 2018
With contributors:
Karen Traikovich , Rachel Birrell

Summary

Events are a core area of investment for B2B organizations, accounting for 20% of organizations’ marketing budgets on average. With events in multiple formats available to potential attendees, organizations are increasingly challenged to differentiate their events and create experiences that attract and resonate with desired audiences. By developing event programs with clear objectives supported by integrated tactics orchestrated across sales and marketing, organizations can maximize the value of their investments in live events. In this case study, we show how Softchoice created a live-event program that drives substantial value for its customers and partners as well as the organization.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.