Summary
An effective CMO dashboard acts as a touchstone for a B2B marketing organization’s reporting effort — providing a focused starting point for downstream measurement throughout the marketing function. In a large organization, it can be challenging to balance the need to manage business complexity and provide clear insights to drive decisions. In this case study, we describe how, in a matter of weeks, Software AG planned, built, and implemented a new CMO dashboard that has improved decision-making and streamlined the business review process throughout the marketing organization.
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