Case Study

Software AG: Designing And Launching A High-Impact CMO Dashboard

March 10th, 2021

Summary

An effective CMO dashboard acts as a touchstone for a B2B marketing organization’s reporting effort — providing a focused starting point for downstream measurement throughout the marketing function. In a large organization, it can be challenging to balance the need to manage business complexity and provide clear insights to drive decisions. In this case study, we describe how, in a matter of weeks, Software AG planned, built, and implemented a new CMO dashboard that has improved decision-making and streamlined the business review process throughout the marketing organization.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.