Software Must Enrich Your Brand

Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have
January 23rd, 2014
With Contributors:
Tracy Stokes
George Colony
and Nate Fleming


Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails — or fails to delight — the brand suffers. Even physica

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