Report

Software Must Enrich Your Brand

Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have
January 23rd, 2014
With Contributors:
Tracy Stokes
George Colony
and Nate Fleming

Summary

Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails — or fails to delight — the brand suffers. Even physica

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.