Solutions Model Deep Dive: Marketecture

January 1st, 2018

Summary

The language translation services market has grown strongly. In a global economy, it makes sense to invest in translating communications into the languages used by customers and prospects around the world. This lowers barriers to understanding and increases the likelihood that firms will get their messages across to their intended audiences. This logic also applies to marketecture solutions, which target a market segment with messaging and content that translate individual products and services into a solution that meets the business needs of buyers in that segment. This report presents a best practice approach for developing marketecture offerings and indicates the risks to avoid.

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