Role Connections Report

Sorting Out Portfolio Marketing And Sales Enablement

Nancy Maluso
 and  one contributors
Jan 01, 2018

Summary

Portfolio marketing and sales enablement must work together to equip buyer- and customer-facing roles with skills, knowledge, and tools. To establish distinct portfolio marketing and sales enablement functions, organizations must clarify roles and responsibilities. We have identified 12 specific interlock areas, along with recommendations on how the two functions should collaborate in each area. Ultimately, both functions share the goal of delivering the sales effectiveness and results demanded by the organization. In this report, we define portfolio marketing and sales enablement, and we discuss how the two groups must align to increase the effectiveness of the revenue engine.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.