Best Practice Report

Sorting Out Product And Solution Management

June 7th, 2019


B2B organizations are identifying complex buyer problems that can only be addressed with integrated solutions — complex offerings made up of multiple components, such as products and services. Managing integrated solutions involves different responsibilities from those required to manage a standalone product. In this report, we define the seven key areas where solution and product management differ.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.