How To Report

Sourcing Persona Insight With Digital Analytics

January 1st, 2018


By developing accurate personas, portfolio marketers ensure that content for campaigns and sales enablement is based on customer insights. Use web, search, and social media tools to acquire persona knowledge and continuously test and validate persona assumptions. Digital analytics can reveal personas’ functional attributes, interests, buying behaviors, and interaction preferences. This report explains how to use website analytics, search analytics, and social media analytics to source and refine buyer persona insights.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.