Forecast Report

Spanish Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €17 Billion By 2014

March 6th, 2009
With contributors:
Alexander Hesse , Marta Baigorri , Benjamin Ensor , Brendan McGowan

Summary

eCommerce in Spain lags well behind other Western European countries. Today, a mere 17% of adults regularly shop online — that is only around 8 million people. Spanish Net users are still hesitant to shop online, and few Spanish retailers and travel operators sell online. Despite the current recession, we expect that 16 million consumers will spend €17 billion online by 2014.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.