Vision Report

Standardize Investment Decision Criteria To Improve Offering Success

June 28th, 2024
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
With contributors:
Amy Hayes , Lisa Singer , Nicole Bouchie , Drew Zalucky

Summary

To continually deliver successful products, solutions, services, and enhancements to market, organizations must establish a standard process that orders activities and assigns responsibilities, much like The Forrester Product Marketing And Management (PMM) Model. Decision points throughout the process bring teams together to decide whether and how the initiative should proceed and ensure ongoing product market fit. Standard deliverables at each decision point guarantee completeness, standardization, and an efficient process. In this report, we provide an overview of the decision points and deliverables for Forrester’s product commercialization and lifecycle process, the PMM Model.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.