Vision Report

Standardize Investment Decision Criteria To Improve Offering Success

June 28th, 2024
With contributors:
Amy Hayes , Lisa Singer , Nicole Bouchie , Drew Zalucky

Summary

To continually deliver successful products, solutions, services, and enhancements to market, organizations must establish a standard process that orders activities and assigns responsibilities, much like The Forrester Product Marketing And Management (PMM) Model. Decision points throughout the process bring teams together to decide whether and how the initiative should proceed and ensure ongoing product market fit. Standard deliverables at each decision point guarantee completeness, standardization, and an efficient process. In this report, we provide an overview of the decision points and deliverables for Forrester’s product commercialization and lifecycle process, the PMM Model.

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