Best Practice Report

Startups Can Jumpstart Your Innovation

Leading Consultancies Have Ecosystems Of Startups That Tech Execs Can Leverage

September 2nd, 2021
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Bernhard Schaffrik , Pascal Matzke , Marc Cecere , Karen Traikovich , Robert Valdovinos , Rachael Klehm , Alyssa Danilow , Lewis Nottonson

Summary

As companies need to become customer obsessed, they must drive the innovation to deliver the experience, products, and services that their customers desire. However, existing organizational structures and age-old approaches to innovation can make this difficult for many firms, and there are challenges for tech execs who try to develop and utilize startups in their plans. Startups should be part of your multifaceted innovation program, but identifying the right startups is hard. Consultancies provide an array of services to make working with startups easy. This report shows the problems with managing startup ecosystems, what a few consultancies are doing, and how tech execs can take advantage of their services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.