Stretch Your Data Management Capabilities

Firms face an enormous data management challenge: how to act on data and insights to serve increasingly powerful customers and outmaneuver disruptive competitors. Architects once had time to plan methodically, but those days are quickly fading as the pace of business change accelerates. The only answer is continuous improvement that stretches data capabilities in an "insights-first" strategy. This report provides advice for enterprise and data architects to help them systematically improve their data management capabilities in order to turn data into insights. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We have updated it to reflect our current focus on insights to action.